Choosing Discomfort: Why Embracing Friction Could Lead to a More Fulfilling Life
Image Credit: skahraman/123rf.com A new cultural phenomenon known as “friction-maxxing” is gaining traction as individuals seek to reclaim their relationship with technology and everyday tasks. Coined by Kathryn Jezer-Morton in a December 2025 essay for New York magazine’s The Cut, the term refers to the intentional choice of opting for slower, less convenient methods of…