Image Credit: Photo courtesy of Kate Glantz/Move Over Bob.
Move Over Bob, a media-lifestyle brand co-founded by Kate Glantz and Angie Cacace, is making significant strides in transforming the construction industry by promoting inclusivity and representation. Launched to combat the underrepresentation of women in trade roles, the initiative aims to inspire young girls and women to pursue careers in construction and related fields.
The U.S. construction sector faces a critical skilled labor shortage, with nearly two million jobs projected to go unfilled by 2031. Recognizing that visibility is a crucial factor in encouraging women to enter these fields, Move Over Bob produced a youth-friendly magazine that combines engaging content with practical resources. In its inaugural year, the magazine distributed 20,000 copies across over 400 schools, correctional facilities, and community centers throughout Arizona, all at no cost to the recipients.
The magazine features role-model interviews, training tips, and multimedia guides that connect readers to apprenticeships and scholarships. It also includes a segment called “Build with Us,” inviting tradeswomen to share their experiences and mentor aspiring professionals. This approach not only provides inspiration but also fosters a sense of belonging among young women.
Move Over Bob is not merely a publication focused on labor statistics; it aims to create a cultural shift by showcasing diverse female role models in the trades. The initiative emphasizes that women can lead the narrative in construction, supported by male allies who recognize the importance of inclusivity.
As the magazine gains traction, it is expanding beyond Arizona, attracting national subscribers and interest from schools and workforce programs across various states. The organization remains committed to its free distribution model, which aligns with its mission to promote equity and access within the industry.
By focusing on representation and providing tangible resources, Move Over Bob is redefining the construction narrative, empowering the next generation of women to take their place in the workforce with confidence and capability.
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