Image Credit: Picture courtesy of Mattel
Mattel has launched its first-ever Barbie doll designed to represent children with type 1 diabetes, marking a significant step in inclusivity and awareness. Developed in collaboration with Breakthrough T1D, a nonprofit dedicated to diabetes research and advocacy, the new doll aims to normalize life with this condition and foster empathy among children.
According to the Centers for Disease Control and Prevention, approximately 304,000 children and teens in the United States were living with type 1 diabetes as of 2021. The introduction of this doll addresses a critical need for representation, providing visibility for a condition that affects many families.
The doll, part of Barbie’s Fashionistas lineup, features a range of realistic accessories that reflect the daily management of type 1 diabetes. It includes a Continuous Glucose Monitor (CGM) secured with heart-shaped medical tape, a small insulin pump, a smartphone app for tracking glucose levels, and a polka dot outfit inspired by the blue circle symbol for diabetes awareness. Additionally, the doll comes with a purse designed to hold snacks and medical supplies.
Mattel’s partnership with Breakthrough T1D ensures that the doll’s design accurately portrays the tools used in diabetes management. This initiative aims to empower children who use insulin pumps or CGMs by providing them with a relatable figure. For those without the condition, the doll serves as an educational tool, promoting understanding and reducing stigma through play.
To celebrate the launch, Mattel donated the initial batch of dolls to young attendees at the Breakthrough T1D 2025 Children’s Congress in Washington D.C., where they advocated for increased funding for diabetes research and support services. The new Barbie doll is now available for purchase online through Mattel and major retailers.
This addition to the Barbie collection aligns with Mattel’s ongoing commitment to diversity and representation, as the brand continues to introduce dolls that reflect the complexities of real life, including various skin tones, body types, and disabilities. The evolution of Barbie reinforces the importance of making all children feel seen and empowered in their experiences.
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