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The European Union is set to revolutionize the fashion industry with the introduction of digital product passports (DPPs) by 2027, which will provide consumers with detailed insights into the environmental and social impacts of their clothing. These passports will be accessible through QR codes or smart tags, allowing shoppers to trace the full lifecycle of garments, including their origin, material composition, and resource usage.
This initiative is part of the EU’s broader campaign to combat greenwashing, where brands often exaggerate their sustainability efforts. A recent report by Greenpeace highlighted that many claims made by fashion companies regarding recycling are misleading, as they often rely on recycled plastic rather than textile waste.
The push for transparency comes as the global fashion industry, valued at $1.7 trillion, faces significant scrutiny over its environmental footprint. The new DPPs aim to provide verifiable data throughout the supply chain, which is essential to address the issue of misleading sustainability claims.
Bangladesh, the world’s second-largest apparel exporter, will be significantly affected by these developments. While larger manufacturers may adapt more readily, many small and mid-sized firms are expected to struggle with the transition. According to Mapped in Bangladesh, these smaller factories constitute a substantial portion of the country’s garment industry, making it crucial for them to upgrade their technology and digital expertise.
To facilitate this transition, partnerships are forming between Bangladeshi manufacturers and technology companies. One such collaboration involves Aware, a Dutch firm that employs blockchain technology to securely track data related to production processes. This system allows for the collection of important information, such as water usage and dyeing procedures, which can then be verified and linked to the digital passports.
Efforts are also underway to support smaller businesses in adapting to the new requirements. DigiProd Pass, along with the Bangladesh Garment Manufacturers and Exporters Association (BGMEA), is developing training programs and tools to aid these companies in the transition to a more transparent supply chain.
The successful implementation of digital product passports could mark a significant turning point for the fashion industry, promoting consumer awareness and accountability among brands. By 2027, a simple scan of a clothing tag could reveal critical information about its environmental impact, helping to pave the way for a more sustainable future in fashion.
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